Total Revenue
$432,890
12.4%vs last period
Blended CAC
$18.45
4.2%vs last period
Total Web Traffic
124.5K
8.1%vs last period
Active Subscribers
45,211
2.3%vs last period
Total Ad Spend
$81,468
15.2%vs last period
Global Conversion Funnel
124.5K
Site Visitors
37,470
Leads / Add to Cart
30.1% CR
7,612
Initiate Checkout
20.3% of Leads
3,827
Purchases
50.2% of IC
Acquisition Channels
| Channel | Spend | Traffic | Conversions | CAC / CPA | ROAS |
|---|---|---|---|---|---|
| Meta Ads | $45,200 | 42,100 | 1,850 | $24.43 | 4.2x |
| Organic Search (SEO) | — | 51,400 | 1,205 | — | — |
| Google Ads (Search) | $28,150 | 15,200 | 610 | $46.14 | 2.8x |
| Email Marketing | $1,200 | 12,500 | 412 | $2.91 | 18.5x |
Email & CRM Campaigns
| Campaign / Flow | Sent | Open Rate | Click Rate | Revenue |
|---|---|---|---|---|
| Welcome Series (Automated) | 12,450 | 62.4% | 14.2% | $18,400 |
| Abandoned Cart Recovery | 3,820 | 58.1% | 21.5% | $24,150 |
Top Keyword Rankings
| Keyword | Position | Volume | Difficulty |
|---|---|---|---|
| sourdough starter kit | 3 | 12,100 | Medium |
| artisan bread delivery | 5 | 8,400 | High |
| fresh baked goods online | 2 | 6,200 | Low |
| organic sourdough bread | 7 | 4,800 | Medium |