Total Email Revenue
$184,250
12.4%vs last period
Emails Delivered
1.25M
5.2%vs last period
Unique Open Rate
48.2%
1.2%vs last period
Click-to-Open (CTOR)
12.4%
0.8%vs last period
Unsubscribe Rate
0.15%
0.02%vs last period
Aggregate Engagement Funnel
All Campaigns & Flows1.25M
Delivered
99.2% Del. Rate
602.5K
Opened
48.2% Open Rate · Avg 2.1 opens
74.7K
Clicked
12.4% CTOR · 5.9% CTR
8,420
Placed Order
11.2% CVR · $1.47 RPR
Core Automations
| Flow Name | Delivered | Open Rate | Click Rate | Order Rate | Revenue | Rev/Recp |
|---|---|---|---|---|---|---|
| Welcome Series | 45,200 | 68.5% | 14.2% | 4.8% | $64,500 | $1.42 |
| Abandoned Checkout | 18,450 | 54.2% | 18.5% | 8.1% | $42,100 | $2.28 |
| Browse Abandonment | 32,100 | 48.7% | 6.2% | 1.4% | $18,400 | $0.57 |
| Customer Winback | 12,800 | 32.1% | 3.8% | 0.9% | $8,250 | $0.64 |
Recent Broadcasts
Sent DateVIP Early Access: Black Friday
Segment: VIPs
Sent
45,200
Open Rate
62.4%
Revenue
$28,450
November Newsletter #42
Segment: All Subs
Sent
380,200
Open Rate
41.5%
Revenue
$12,200
Product Drop: Winter Collection
Segment: Engaged (90 Days)
Sent
—
Open Rate
—
Revenue
—
Black Friday Early Access
Segment: VIPs
Sent
—
Open Rate
—
Revenue
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